Leanne who founded Signing Bright, got in touch with me in 2018. She required a logo as a starting point, for this Makaton signing group that launched in the summer. The classes are for babies and toddlers and their carers, and incorporates drama, singing, dance and imaginative play. The logo needed to be bright and appeal to both child and carer, and stand out from competitors. Out of the concepts presented at the first stage of the process, Leanne chose this logo. Needless to say, I was delighted. It is both simple and contemporary, yet clever as the ‘n’ characters become the eyes and the ‘i’ a nose, of a smiley face. This symbol reinforces the positive tone around Signing Bright and can be used alone across the marketing mix.