PitPat sell a GPS tracker, dog activity monitor, dog food and insurance. The tracker and activity monitor communicate with an app on your mobile and they ultimately mean you know where your dog is and just how much exercise, play and rest they’re getting. They both give your dog a tailored exercise goal based on their age, weight and breed and let you know if you hit your goal.
I met PitPat in 2017 and our relationship really took off in 2018. I was creating product packaging, print materials and I designed and animated 20 badges which were released on the app throughout 2019 for hitting goals. Since 2020, I’ve worked with the team on a weekly basis. Here you can see a brief snapshot of some of the things I’ve worked on, from packaging for the food range to the GPS tracker launched in 2022. In the last five years, I’ve designed many more badges in the app, created brochures exploring the full PitPat range, produced visuals for social media content and much more. It’s great helping to deliver a consistent brand identity (including copy across concepts) and watch the company grow year-on-year.