With nearly 10 years’ design agency experience, I became an independent designer and illustrator in 2017. I love what I do, from visual identity to illustration and print design to animation. With a full heart for good design and Millie (woof), I work with you to bring ideas to life and help build your brand’s identity.

  • Visual identity design
  • Print design
  • Bespoke illustration
  • Logo design
  • Digital design
  • Animation

So what can I do for you?



I love pen and paper, but my illustration is digital these days. I have a versa-style approach, meaning I can do many styles. One look won’t be effective for all. So we can work together to find your unique look.


What’s your name? What do you look like? What do you sound like? Whether you simply need a logo or an entire visual identity creating, we’ll make sure your brand looks great and works for your audience.


Print & Digital

Need posters or brochures? Whatever the specs, I can provide concepts through to the finished print-ready artwork. Need the design or campaign rolling out on your website and social media? No prob.


Hands up, I’m not Aardman. But I do dabble in motion design and can help to bring illustrations to life. Perhaps video content is the way you’d like to communicate your message across the digital landscape?

“We at LFC couldn’t be happier after working closely with Ali for a number of months on our project. Ali work was to the highest standard and hit the brief(s) perfectly. She was extremely open, responsive and an all round lovely person to work with. I wouldn’t hesitate to recommend her!”
Danny Stroud, Liverpool Football Club

“Ali has been working with us at PitPat on many projects since 2017. She is now our “go to” freelance illustrator for everything where we need an artistic and creative visual contribution, and she’s never let us down. We’ve had more than a few good marketing ideas from her fertile mind too!

We work to very high standards of creative concept and delivery, and Ali does too. She’s works hard and quickly – but even more importantly, she’s super-collaborative, which we really appreciate more than anything. Any little amends or tweaks also always get done efficiently and generously. I wholeheartedly endorse Ali and her business.”

Simon Lewis, Director of Product Strategy, PitPat

“A chance encounter with Ali Norden at Dogfest turned out to be an absolute wonder for StreetVet. In addition to being an incredible graphic designer, Ali is kind, intuitive and clearly passionate about her work. Working with her on all things “StreetVet” has been an absolute pleasure and we are delighted to have her in our team.”

Jade Statt, Co-Director, StreetVet

“Ali produces excellent creative material for us. She has a great can-do attitude and we love working with her. Turnaround is always fast, on time and on budget.”

Andrew Wingate, Head of Business Systems, Camgrain

“Ali is dedicated, professional and an incredibly talented designer who always comes up with the perfect concepts for Success at School’s products (careers resources for secondary students). She delivers speedily with great attention to detail and as well as being great value is always friendly which makes projects a pleasure to work on together. We have been using Ali’s services for 3 years on various projects and hope to keep on working with her into the future.”

Jamie Goodland, Success at School

“Ali has been working with us for a few years now and knows exactly instinctively what we require. Her work is quality and professional and she’s always coming up with ideas how to improve our branding. Nothing is too much trouble for Ali a joy to work with and not expensive either!”

Nicki Arnold, Membership Manager, Camgrain

“Ali is an incredible designer, full of ideas and concepts never failing to impress and nail the brief on multiple projects with a different aim and target audience. She is an absolute pleasure to work with and has supported the charity I work for with some appeals and campaigns that have caught the eyes of new supporters thanks to her vision.

Ali thinks about your project as a whole and always checks in with new suggestions, taking tweaks in copywriting into account too. As someone who works in the busy marketing and communications field, it’s always helpful and appreciated to get another opinion.”

Beth Hilton, Garden House Hospice Care