Homebuilding & Renovating Show
Centaur publish the UK’s best-selling magazine for people with projects, Homebuilding & Renovating. Each year they host the biggest self-build and renovation event at seven different venues across the UK, the Homebuilding & Renovating Show. In 2015, they asked GRIN to overhaul the brand look and feel for the show, and produce different materials from magazine and press ads, to leaflets, direct mail, outdoor media and exhibition panels. I produced the refreshed creative which focuses on the image of a house that I illustrated. It is drawn in a sketchy style similar to that of an architect visualising a project, and is placed on a book. This supports the strapline we created, ‘Bring your project to life’, and in turn inspires the audience about their project. The creative was used for a couple of years and under my direction whilst working at GRIN, evolved to include more lifestyle photography. Each month, you could find ads and leaflets in Homebuilding & Renovating, Real Homes and Period Living magazines. You may even recall a spot of outdoor media at rail stations.