With 10 years’ design agency experience, I became an independent designer and illustrator in 2017. I love what I do, from brand identity to illustration and print design to animation. With a full heart for good design and Millie (woof), I bring to life ideas that work, collaborating with you so that your brand looks authentic and top of its game.

First, here’s a little of my work…

  • Print design
  • Bespoke illustration
  • Branding
  • Web design
  • Animation
  • Packaging
View more work

So what can I do for you?


I love pen and paper, but my illustration tends to be digital these days. I have a versa-style approach, meaning I can do many styles. One look won’t be effective for all. So we can work together to find your unique look.


What’s your name? What do you look like? What do you sound like? Whether you simply need a logo or an entire visual identity creating, we’ll make sure your brand looks great and works for your audience.

Print Design

Need business cards, posters or brochures? Whatever the specs, I can provide concepts through to the finished print ready artwork. Need the design or campaign rolling out on your website and social media? Not a problem.


Hands up, I’m not Aardman. But I do dabble in motion design and can help to bring illustrations to life. Perhaps video content is the way you’d like to communicate your message across the digital landscape?

More About

Me and Moo

“Ali was a delight to work with – understanding our needs immediately, and quickly producing just what we needed.”
Simon Lewis, Director of Product, PitPat
“Ali produces excellent creative material for us. She has a great can-do attitude and we love working with her. Turnaround is always fast, on time and on budget.”
Andrew Wingate, Head of Business Systems, Camgrain
StreetVet has been so fortunate to receive engagement from individuals from all different backgrounds and skill sets, each keen to offer their time and expertise – Ali Norden being one!  Her beautiful portrayal of the human animal bond on our Christmas ecards was amazing and the amount of money raised (over £4k) was staggering. Thank you so much Ali and we look forward to working with you again in the future!
Jade Statt, Co-Director, StreetVet