With 10 years’ design agency experience, I became an independent designer and illustrator in 2017. I love what I do, from brand identity to illustration and print design to animation. With a full heart for good design and Millie (woof), I bring to life ideas that work, collaborating with you so that your brand looks authentic and top of its game.

First, here’s a little of my work…

  • Print design
  • Bespoke illustration
  • Branding
  • Web design
  • Animation
  • Packaging
View more work

So what can I do for you?


I love pen and paper, but my illustration tends to be digital these days. I have a versa-style approach, meaning I can do many styles. One look won’t be effective for all. So we can work together to find your unique look.


What’s your name? What do you look like? What do you sound like? Whether you simply need a logo or an entire visual identity creating, we’ll make sure your brand looks great and works for your audience.

Print Design

Need business cards, posters or brochures? Whatever the specs, I can provide concepts through to the finished print ready artwork. Need the design or campaign rolling out on your website and social media? Not a problem.


Hands up, I’m not Aardman. But I do dabble in motion design and can help to bring illustrations to life. Perhaps video content is the way you’d like to communicate your message across the digital landscape?

More About

Me and Moo

“Ali has been working with us at PitPat on many projects since 2017. She is now our “go to” freelance illustrator for everything where we need an artistic and creative visual contribution, and she’s never let us down. We’ve had more than a few good marketing ideas from her fertile mind too!
We work to very high standards of creative concept and delivery, and Ali does too. She’s works hard and quickly – but even more importantly, she’s super-collaborative, which we really appreciate more than anything. Any little amends or tweaks also always get done efficiently and generously.
I wholeheartedly endorse Ali and her business.”
Simon Lewis, Director of Product Strategy, PitPat
StreetVet has been so fortunate to receive engagement from individuals from all different backgrounds and skill sets, each keen to offer their time and expertise – Ali Norden being one!  Her beautiful portrayal of the human animal bond on our Christmas ecards was amazing and the amount of money raised (over £4k) was staggering. Thank you so much Ali and we look forward to working with you again in the future!
Jade Statt, Co-Director, StreetVet
“Ali produces excellent creative material for us. She has a great can-do attitude and we love working with her. Turnaround is always fast, on time and on budget.”
Andrew Wingate, Head of Business Systems, Camgrain
“Ali is dedicated, professional and an incredibly talented designer who always comes up with the perfect concepts for Success at School’s products (careers resources for secondary students). She delivers speedily with great attention to detail and as well as being great value is always friendly which makes projects a pleasure to work on together. We have been using Ali’s services for 3 years on various projects and hope to keep on working with her into the future.”
Jamie Goodland, Success at School
“Ali has been working with us for a few years now and knows exactly instinctively what we require. Her work is quality and professional and she’s always coming up with ideas how to improve our branding. Nothing is too much trouble for Ali a joy to work with and not expensive either!”
Nicki Arnold, Membership Manager, Camgrain